Technology Spotlight: Mobile Computing

     In the previous blog post, we discussed the immense impact created by the accessibility of a faster internet connection.  Faster internet connections had a direct impact on the future of mobile computer.  Heavy CPUs and monitors gave way to sleek desktop computers and razor-thin laptops.  However, mobile computer wasn't only limited to full-fledged computers.  Over time, major tech giants such as Apple and Samsung developed portable tablet computers and smartphones.  The smartphone is perhaps the most important technological innovation, as its invention meant that users could have the computing power of a desktop computer in the pocket of their pants.  Smartphones have proven to be incredibly popular as a Pew Research Study mentions that more than 85% of Americans have a smartphone (as of 2020). This number has likely risen even more, as the statistic was measured based on data from April 2020. Of course, one of the biggest challenges presented by smartphones is the fact that their screen real estate is drastically smaller when compared to that of a desktop computer, or even a laptop.  Communications professionals were faced with a problem: how do they make their websites readable and user-friendly for those audiences that are viewing their content in a drastically smaller screen? 

    The embedded app, created by Clearbridge (n.d.), provides a few tips on Mobile App design. In order for a Mobile App to be successful, communications professionals often have to seek the help of professional app designers.  These designers understand the restrictions imposed by existing operating systems to ensure that whatever app they design falls within these limitations.  In addition, they understand the proper flow of mobile apps, as well as the best design to maximize ease of use, battery power, and efficiency.  

References

How to Design for Mobile Apps. (n.d.). Clearbridge. https://clearbridgemobile.com/6-tips-infographic-on-how-to-design-for-mobile-apps/

Pew Research Center.(2021, April 7). Mobile Fact Sheet. Pew Research.https://www.pewresearch.org/internet/fact-sheet/mobile/